Radiohead In Rainbows and the music industry 2.0
by arkatPDA on Oct.27, 2007, under Uncategorized
Radiohead has a new material, In Rainbows , which in addition to maintaining good musical taste we have come, bring us a preunta does this cd come to mark a before and after in the music industry?. The British group going against the grain of the industry with its hyper-paranoid, protectionist view of the business (for example on DMR's infamous Sony rootkit ) decided that its seventh material is distributed from the official website of the group without intermediaries ie without involving any record or music store. This is already a novelty but the strongest point is that the quintet decided that the time to drop the album you can choose how much we want to donate to the band depending on how you think it's fair to pay, including the extreme case where full disk low free!.
No no English group will not disappear or have to live counting coins represent the label executives. With this new form of distribution and the elimination of intermediaries Radiohead happen to win more money.
Why should you financially? An artist receives on average only 8% (between 1 and 2 dollars) of what we pay for a cd, thus Radiohead gets 100% of what donemos at the time of discharge the disc.
But but how many people on the record? According to unofficial sources (but close to the band) in the first week album was downloaded 1.2 million times. If we compare this with the first week sales of his last three jobs, "Hail to the Thief" 300,000 units, "Amnesiac" 231 000 "Kid A" 207.000 according to official figures the result is clearly a success of "sales."
But people paid? On average people "donated" U $ D 8 each, which (with accounts to my nephew can do) the gain is U $ D $ 9.6 million, an amount greater than extremely receive if they were shackled to a label.
This experience breaks with the logic of the economists who assume that if one can be paying the price for something you most definitely want to choose not to pay anything.
The industry, unsurprisingly, is leaving this record the absence of any chart, but the online chart of one of my favorite sites shows a clear trend themes 119.579 2.6158 million listeners heard in the last week and first also in the previous week.
The CD also will be released in a box with two CDs and two vinyl more for U $ D 81, which will allow fans of the group can be a physical disk.
Other British groups like Oasis and Jamiroquai announced to adopt the model "pay as you wish" even before learning of the success of this method. So too dicograficas Madonna leaves and signs with a promoter of shows. It is time that the "Big 5" smell the coffee and wake up because the business is changing and finally one in which we hear not branded as pirates.
You can follow reading
Fayerwayer and more Fayerwayer
Put it on price
3 comments for this entry:
Trackbacks / Pingbacks
[...] December 10, 2008 by Mountain News taken from pablopda Merchan [...]
Leave a Reply
Howdy. Welcome to Arkat PDA!
Thanks for dropping by! Feel free to join the discussion by Leaving comments, and stay updated by subscribing to the RSS feed . See ya around!
Translator
November 5th, 2007 on 24:07
The seal is obsolete as it is conceived as a mechanism of distribution, but in fact there is Radiohead's office secretaries, public relations, analysts, accountants ... as in a multi-artist label. Radiohead is the hallmark. If you want you can call it another way, but anyway. What matters is that is emerging a new industry that is opposed to the neoliberal model. Instead of supply and demand are domindas by scarcity and competition, the new model has to do with abundance, love and consciousness, and occurs through the voluntary payment.
Disturbs me to think that if the numbers. Sounds great the estimate of 9 million. Still, revenue probably will be for the whole project much more, perhaps even double. But the standard of living take me and the number of people involved in a project, if you distribute all the costs of making a record, including all personnel responsible for and associated actions as video clips, press conferences and such, during the two or three years of the project, you will see that it is not a paradise amount.
The aftershocks as Radiohead are still being felt. I have been researching and reflecting on it, too, the result is available in some of the recent articles from my website . Salu2
August 11th, 2008 on 11:07 a.m.
Hello, very good blog! I added in my links in arteymarketing.com.ar, if you find it interesting you can also add me on your website.
Regards
Mariano
Art & Marketing | Blog for artists on the entertainment industry