Arkat PDA

Radiohead has a new material, In Rainbows , which in addition to maintaining good taste in music has accustomed us, brings us a preunta is this cd comes to mark a before and after in the music industry?. The British group by going counter to the industry with its paranoid, hyper-protectionist view of the business (for example on the infamous Sony rootkit DMR ) decided that his seventh material is distributed from the group's official site without intermediaries ie without involving any label or online music store. This is already a novelty but the strongest point is that the quintet decided that the time you can choose to download the album as the band want to donate depending on how you think it's fair to pay, including the extreme case where low overall disk Free!.

No not the English group will not disappear or have to live counting coins represent the record executives. With this new form of distribution and elimination of intermediaries Radiohead happen to make a lot more money.

Why should you financially? An artist receives on average only 8% (1 to 2 dollars) of what we pay for a cd, Radiohead thus keep 100% of what you donate at the time of discharge the disc.

But but how many people on the album? According to unofficial sources (but close to the band) in the first week was downloaded 1.2 million hard times. If we compare this with first week sales of his last 3 jobs "Hail to the Thief" 300,000, "Amnesiac" 231,000, "Kid A" 207.000 according to official figures the result is clearly a success of "sales".

But people paid? On average people "donated" U $ D 8 each, which (by accounts that even my nephew can do) the gain is U $ D $ 9.6 million, an amount greater than extremely receive if they were tied to a label.

This experience breaks with the logic of the economists who assume that one if you can be paying the price of something you definitely want most choose not to pay anything.

The industry, as expected, this disc is leaving outside any chart, but the online chart of one of my favorite sites shows a clear trend themes 119.579 2,615,800 listeners heard in the last week and first also in the previous week.

The CD will also go on sale in a box with 2 CDs and 2 vinyls but for U $ D 81, which will allow fans of the group can be a physical disk.

Other British bands like Oasis and Jamiroquai announced that adopt the model "pay as you wish" even before hearing about the success of this method. So too dicograficas Madonna leaves and signs with a promoter of shows. It is time for the "Big 5" smell the coffee and wake up because the business is finally changing and one in which we are not listening branded pirates.
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